Photoshoot & Sourcing Policy

We love collaborating with creatives, stylists, and publications, and we are genuinely grateful for the beautiful work our community has produced with Rethread pieces over the years. As our brand has grown, the volume of requests has grown too, and it has become important for us to streamline this process to protect our stock, our team’s time, and ensure that collaborations are intentional and mutually beneficial.

Please review the policy below before submitting any sourcing requests.

Terms & Conditions

1. PERSONAL PROJECTS & TEST SHOOTS

(Non-commercial, personal, portfolio, student, or unpaid shoots)

We are no longer able to offer APRO or rentals for personal projects or test shoots.

If you’d like to feature Rethread pieces, items may be purchased at full price and returned under our standard return policy.
Please note:

  • Returns are not guaranteed and must pass a full quality check.
  • Item must be unworn, unaltered, and in re-sellable condition.
  • Return shipping and handling fees are the responsibility of the customer.

2. COMMERCIAL PRODUCTIONS (TVCs, Campaigns, Advertising Work)

For commercial productions, we offer:

Rental for Fittings:

20% of the retail price per garment for fittings.

If the item is used:

The remaining 80% of the retail value must be paid within 48 hours.

Additional notes:

  • A maximum of 6 items can be rented for a fitting at a time, any additional items will be charged at full price. 
  • Rental fees are non-refundable, even if the item is not used.
  • Any items returned damaged, stained, or altered must be purchased at full retail price.
  • Courier and return fees are the responsibility of the stylist/production team.

3. EDITORIAL PULLS (Approved Publications Only)

Editorial loans are available only for:

  • Verified printed publications
  • Select reputable digital publications (case-by-case)

To qualify, the following must be attached to your request:

  • Editorial brief
  • Moodboard
  • A letter or email from the publication confirming the feature

Requirements:

  • Items must be credited appropriately.
  • Proof of publication must be provided once released.
  • Garments must be returned within 48 hours.
  • Courier costs covered by stylist.
  • Items must be returned clean, undamaged, and ready for resale.
  • Any damaged items will be charged at full retail price.

4. PR, EVENTS & GIFTING REQUESTS

Due to capacity and the difficulty in measuring impact, we no longer offer PR pulls or loan garments for events, appearances, or personal wear.

PR gifting or dressing is available only when initiated by the Rethread team.

5. HOW TO SUBMIT A REQUEST

Please email bella@rethread.store with the following details:

For editorials:

  • Moodboard
  • Editorial brief
  • Confirmation letter/email from publication
  • Shoot, collection & return dates
  • Model sizes
  • Team list
  • Requested items

For commercial shoots:

  • Project overview
  • Company details
  • Shoot, fitting, collection & return dates
  • Model sizes
  • Requested items

Personal projects and test shoots do not qualify for sourcing

6. APPROVAL & COLLECTION PROCESS

Once reviewed and approved:

  • You will receive a link to book both a collection appointment and a return appointment.
  • No walk-ins or drop-ins are permitted, as they disrupt showroom and client appointments.
  • By booking, you agree to our updated sourcing terms.

7. RETURNS, LATE FEES & CONDITIONS

  • Items must be returned on the agreed date and time.
  • A late fee of R100 per day applies for late returns.
  • Returns more than 7 days late will be charged at full retail price.
  • All items must be returned clean, steamed, and undamaged unless otherwise arranged.

8. IMPORTANT REMINDERS

  • We require a minimum of 48 hours’ notice for all sourcing requests.
  • All approved editorials must share finalized content with our team.
  • Any items that do not pass quality check upon return will be charged at full retail price.
  • Rethread reserves the right to decline any sourcing request.

Thank you for understanding these updates and for supporting our small (but mighty) team. If you have any questions, feel free to reach out to bella@rethread.store.

Customer Reviews

Overall rating: 4.8 / 5 from 494 reviews.

Customer photo review of Juup Dress - Black Knit

From the material, to the fit, to the design of the dress, I’m really impressed.

Juup Dress - Black Knit

Customer photo review of Ora Shorts - Dark Indigo Denim

I love how I feel in the pants, I love that they are not heavy and that they are easy to style, they look good with anything

Ora Shorts - Dark Indigo Denim

Customer photo review of Alexa Jacket - Black

I loved this outfit so much. I got the blue Jean and the Black

Alexa Jacket - Black

Customer photo review of Iris Wrap Dress - Ivory

I ordered a medium size dress and received a small size that had a strong scent of soap. I sent a mail and I was told that the dress would be picked up and the correct dress would be delivered to me. This morning I received another delivery of a small dress . It makes me wonder if you double check your products when packaging them for delivery… I understood the 1st mistake but the 2nd one has left a sour taste. This was my 1st order to the store.

Iris Wrap Dress - Ivory

Customer photo review of Anna Shirt - Black

Soo trendy! Love that there are so many ways to style it ❤️❤️

Anna Shirt - Black

Customer photo review of Upcycled Tokyo Trousers - Dual Tone Cream & Brown

Absolutely stunning people. Amazing vibe. So helpful and lovely and this is just one of soooo many blooming faaaabulous things I bought! NO REGRETS 💥💥💥💥💥 5 star everything 👏🏼

Upcycled Tokyo Trousers - Dual Tone Cream & Brown

Customer photo review of Gaia Midi Dress - Olive

Such a buttery soft satin and a beautiful colour. So excited to wear it!

Gaia Midi Dress - Olive

Customer photo review of Transformation Trench - Chocolate

Obsession overload, what a coat. It fits perfectly, so cool and stylish. As always Rethread is doing the things..

Transformation Trench - Chocolate

Customer photo review of Juup Top - Black

So stylish and comfortable. On rotation this winter.

Juup Top - Black

Customer photo review of Alexa Jacket - Black

my experience was so smooth, i got my order within 1-3 days which was perfect and i overall just love the feel and fit of the jacket. 100% worth the price

Alexa Jacket - Black

Customer photo review of Ora Balloon Trousers - Black

Absolutely love these pants - I have them in both colours and I constantly get compliments on them. They are a delight to wear!

Ora Balloon Trousers - Black

Customer photo review of Transformation Trench - Stone

That service! My coat arrived quickly and in great condition. No complaints🤩🤩

Transformation Trench - Stone

Customer photo review of Transformation Trench - Black

Absolutely OBSESSED with this trench! The quality is outstanding, every different modification is so flattering, and it's warm and comfy too. I need one in every colour!

Transformation Trench - Black

Customer video review of Alexa Jacket - Black

I absolutely lover the tailoring on this, and as usual the fabric is amazing, breathable and warm in winter.

Alexa Jacket - Black

Customer photo review of Ora Shorts - Dark Indigo Denim

My absolute favourite pair of pants. Perfect for all season depending on how you style

Ora Shorts - Dark Indigo Denim

Customer photo review of Tokyo Trousers - Black Denim

Sooooo obsessed with these pants, I get compliments on them every time I wear them! Thank you Rethread!

Tokyo Trousers - Black Denim

Customer photo review of Contour Tee Long Sleeve - Black

As someone who has gone through many ’personal style’ eras, it’s taken me a long time to find a style I think really works for me. Rethread not only encompasses this style but has played an integral part in shaping it. The brand has literally transformed my wardrobe and given new meaning to the word ‘snatched’. My bank account lives in fear of every new drop because, without fail, every single piece catches my eye. The quality is consistently exceptional and every piece I buy feels like an investment into feeling good — I mean just LOOK at this contour tee!?

Contour Tee Long Sleeve - Black

Customer video review of Juup Dress - Black Knit

If you can’t already tell, I felt really hot and sexy in this dress. (I bought it to celebrate my 27th birthday). It was definitely a show stopper and I was racking up compliments like they were coins in a video game. Super comfy as well ! Would 10/10 recommend getting this dress, It exists in the sweet spot where style and comfort meet. Thanks Rethread 💕🫶🏽

Juup Dress - Black Knit

Customer photo review of Ora Shorts - Dark Indigo Denim

Love these so much, the quality and fit are both amazing! Super happy with them, thank you Rethread!

Ora Shorts - Dark Indigo Denim

Customer photo review of Sculpture Coat - Black

Love this coat. Instantly transforms any outfit. Do wish they had invisible side pockets i could put my hands into

Sculpture Coat - Black

Customer photo review of Ora Balloon Trousers - Stone

After seeing Rethread "on" some of my clients, I finally booked an appointment with them, and the experience exceeded my expectations! Having a dedicated time slot made such a difference, I truly appreciated the personalized attention to detail and the expert advice on sizing and fit. It is wonderful to find a local brand that prioritizes the customer experience as much as the product. Rethread has officially made it onto my list of local favorites!

Ora Balloon Trousers - Stone