Sustainability

Pillars of Circularity

Our Sustainability Goals

Circularity and Sustainability is a journey. The product we produce is a snapshot of a much bigger picture. 

Apart from our current efforts, we have an ambitious list of sustainability goals.

1. By the end of 2023 our goal is to have launched our take back program: This would mean that you can bring/send back your used Rethread garments (in exchange for a small incentive), we would then repair, resell or recycle the garments on your behalf, to extend their life. 

2. Currently, a large part of our production & sales come from our Sustainably Made collection. These garments are not upcycled, but produced in a traditional manner (from rolls of fabric), but all made locally and in small quantities, to reduce waste and deadstock. In the next 5 years our goal is to ensure that majority of the clothing produced in this category, is made from recycled/organic/locally sourced materials.

3. Grow through the degrowth principal:

"Degrowth is the radical theory that broadly means shrinking rather than growing the material intensity of our economies to use less of the world’s resources and avert climate catastrophe." - Early Majority 

Inspired by a brand called Early Majority, our goal is to grow our business by offering a paid membership to our community. By the end of 2024, we would like to have successfully launched a membership program that gives our customers access to perks including: free shipping, early access to drops, discounted retail prices & free access to all events & workshops created and hosted by us.

By doing this, we can plan & produce collections more efficiently (for our community at the time), meaning: more efficient production, less waste while still reaching revenue goals.