Our Story
The Brand Story
Our story begins in Amsterdam, 2019.
βMy passion for fashion goes way backβ¦as long as I can really rememberβ¦but my passion for sustainability & upcycling started in Amsterdam, when I discovered a new world, a new perspective -Β Β one of thrifting, circular fashion and redesign. It kind of felt like being reintroduced to fashion. It allowed me to discover my purpose, and changed the way I viewed the world of fashion!β - AlexaΒ
At the time, founder & designer Alexa Schempers was studying her Masters in Fashion Enterprise Creation at Amsterdam Fashion Institute. A Masters degree set up with the objective of launching a βcircular fashion businessβ.
After two years and aΒ handful of differentΒ iterations of a βrefashionβ business, Rethread as we know it - officially launched in November 2021. The first capsule collection consisting of upcycled, sustainably made and vintage garments.