The Brand Story
Our story begins in Amsterdam, 2017.
“My passion for fashion goes way back…as long as I can really remember…but my passion for sustainability & upcycling started in Amsterdam, when I discovered a new world, a new perspective - one of thrifting, circular fashion and redesign. It kind of felt like being reintroduced to fashion. It allowed me to discover my purpose, and changed the way I viewed the world of fashion!“ - Alexa
At the time, founder & designer Alexa Schempers was studying her Masters in Fashion Enterprise Creation at Amsterdam Fashion Institute. A Masters degree set up with the objective of launching a ‘circular fashion business’.
After two years and a handful of different iterations of a ‘refashion’ business, Rethread as we know it - officially launched in November 2019. The first capsule collection consisting of upcycled, sustainably made and vintage garments.